A new identity for the city of Genk. Genk is a Belgian city that counts more than 105 nationalities, due to the city's coal-mining past. To create the image of Genk, I deconstructed dozens of flags to rebuild a new identity that is diverse, multiple and singular at the same time. The idea behind this project was to create an identity able to evolve that would speak to everyone and interact with every culture and nationality. The people of Genk can voice and share their opinion, make a new flag logo and participate in the new image of their city. All i do is give them the keys to building the new identity of Genk all together.
La Cambre - June 2014